IFE is a limited liability company with its head office situated in the city of Invercargill, Southland New Zealand. Company directors and share holders are: Brian Smith (Founder) and Graeme Rickard.
Brian is a retired builder, commercial fisherman and charter boat skipper. Brian has a passion for fishing whether it is commercial or recreational. Brian is the brains behind the product concepts which are based on his many years and vast experience in fishing. Brian invented the patented “RodAssista” fishing rod holder and the highly useful FishSaver Bin.
Graeme Rickard is a company owner, heavily involved in the design and manufacture of plastic products. He has 44 years experience as a plastics engineer and 20+ years of General Company Management. Graeme has a passion for design and development of products and the commercialisation and launch to market.
Innovative Fishing Products was set up specifically to manufacture and market the RodAssista and FishSaver. More new and innovative New Zealand made products for the fishing world are in the pipeline.