About Us

Brian Smith

Brian is a retired builder, commercial fisherman and charter boat skipper. Brian has a passion for fishing whether it is commercial or recreational. Brian is the brains behind the product concepts which are based on his vast years being involved in fishing.

Graeme Rickard

Graeme Rickard is a Company owner heavily involved in the design and manufacture of plastic products, with 44 years experience as a plastics engineer and 20+ years of General Company Management. Graeme has a passion for design and development of products and commercialisation and launch to market.

About Innovative Fishing Equipment

IFE is a limited liability company with its head office situated in the city of Invercargill, Southland New Zealand. Company directors and share holders are: Brian Smith (Founder) and Graeme Rickard

Rod Assista Interview

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